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WordPress pluginwhat they say

EWWW Image Optimizer

Comprehensive image optimization with WebP, AVIF, Lazy Load, and more. Optimize images automatically for Faster Sites and Happy Visitors.

★★★★★4.8 (1,842) · 1M+ active installs
Free
WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“I noticed a significant slowness in loading the site’s pages, but only if the admin section was loaded.”
#1 complaint · Bugs/Reliability · 27% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

EWWW Image Optimizer has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $40k–200k a month. Assumptions: active users: 1M; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

3 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 3 h ago. Listed since 2012.

02Why users leave EWWW Image Optimizer

5★90%
4★4%
3★1%
2★1%
1★4%
Bugs/Reliability3 reviews · 27%

Admin section loading caused significant site slowness; deactivating plugin restored normal speed, making it unusable for that reviewer.

“I noticed a significant slowness in loading the site’s pages, but only if the admin section was loaded.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2023–Feb 2026, 36% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better EWWW Image Optimizer

Build difficultyMediumImage encoding, WordPress integration, admin UX, performance tuning, and optional API/CDN integrations; no major regulation or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better EWWW Image Optimizer

0 buyer threads in the last 30 days name EWWW Image Optimizer.

05Questions about EWWW Image Optimizer

How much revenue does EWWW Image Optimizer make?

MRRLens shows no revenue figure for EWWW Image Optimizer. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in EWWW Image Optimizer?

Across 11 recent complaints, the most common is bugs/reliability (27%). Admin section loading caused significant site slowness; deactivating plugin restored normal speed, making it unusable for that reviewer.

What are the best EWWW Image Optimizer alternatives?

The closest alternatives MRRLens found are Smush, Optimole and ShortPixel Image Optimizer. The full list, with why users leave, is on the EWWW Image Optimizer alternatives page.

How many people use EWWW Image Optimizer?

EWWW Image Optimizer lists 1M+ active installs on WordPress.org, rated 4.8 (1,842).

See the full x-ray of EWWW Image Optimizer

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.