mrrlens
Sign in
WordPress pluginwhat they say

Optimole

Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization

Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image CDN. Boost Core Web Vitals & conversions.

★★★★★4.7 (640) · 200k+ active installs
Free
WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“I have 50-70 visits a day, but according to Optimole, I even had 300 visits one day.”
#1 complaint · Bugs/Reliability · 54% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Optimole has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $8k–40k a month. Assumptions: active users: 200k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 15 h ago. Listed since 2018.

02Why users leave Optimole

5★90%
4★3%
3★1%
2★1%
1★5%
Bugs/Reliability6 reviews · 54%

Visit counts diverge from GA; CDN uploads broke images; quota deactivation left sites broken; offloading slowed pages and lost images.

“I have 50-70 visits a day, but according to Optimole, I even had 300 visits one day.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2022–Jul 2025, 36% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Optimole

Build difficultyLowLocal image conversion avoids CDN operations, payments are simple, and no regulation or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Optimole

0 buyer threads in the last 30 days name Optimole, and 1 more is in the same market.

05Questions about Optimole

How much revenue does Optimole make?

MRRLens shows no revenue figure for Optimole. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Optimole?

Across 11 recent complaints, the most common is bugs/reliability (54%). Visit counts diverge from GA; CDN uploads broke images; quota deactivation left sites broken; offloading slowed pages and lost images.

What are the best Optimole alternatives?

The closest alternatives MRRLens found are Smush, ShortPixel Adaptive Images and Imagify Image Optimization. The full list, with why users leave, is on the Optimole alternatives page.

How many people use Optimole?

Optimole lists 200k+ active installs on WordPress.org, rated 4.7 (640).

See the full x-ray of Optimole

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.