mrrlens
Sign in
WordPress pluginwhat they say

Smush

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Compress and optimize images, enable lazy load, serve WebP & AVIF, and speed up your site with a global image CDN.

★★★★★4.8 (6,053) · 1M+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · No price listedNo price in the listing
Opportunity—
Buyer threads · 30 d0
“Most helpful features are hidden behind a paywall.”
#1 complaint · Pricing · 20% of complaints read · analysed Oct 29, 2026 · source

01Revenue

No price in the listing

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 15 h ago. Listed since 2008.

02Why users leave Smush

5★90%
4★6%
3★1%
2★1%
1★3%
Pricing1 review · 20%

Free tier hides most useful features behind paywall; reviewer calls business model misleading and says free version offers little value.

“Most helpful features are hidden behind a paywall.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 5 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Oct 2025–Jun 2026, almost all in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Smush

Build difficultyMediumRequires WordPress integration, image-processing/CDN APIs, and reliability testing; no regulation or payments.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Smush

0 buyer threads in the last 30 days name Smush, and 1 more is in the same market.

05Questions about Smush

How much revenue does Smush make?

Smush's listing publishes no price and no paid plan, so MRRLens shows no revenue estimate. It may still charge on its own website; a founder can verify the real figure.

What do users complain about most in Smush?

Across 5 recent complaints, the most common is pricing (20%). Free tier hides most useful features behind paywall; reviewer calls business model misleading and says free version offers little value.

What are the best Smush alternatives?

The closest alternatives MRRLens found are Optimole, EWWW Image Optimizer and ShortPixel Image Optimizer. The full list, with why users leave, is on the Smush alternatives page.

How many people use Smush?

Smush lists 1M+ active installs on WordPress.org, rated 4.8 (6,053).

See the full x-ray of Smush

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.