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WordPress pluginwhat they say

URL Shortify

URL Shortify – Simple and Easy URL Shortener

URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!

★★★★★4.7 (169) · 10k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“your plugin broke my website”
#1 complaint · Bugs/Reliability · 43% of complaints read · analysed Oct 30, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

URL Shortify has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $400–2k a month. Assumptions: active users: 10k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 23 h ago. Listed since 2020.

02Why users leave URL Shortify

5★88%
4★3%
3★3%
2★2%
1★5%
Bugs/Reliability3 reviews · 43%

Plugin broke a user's website; another reviewer calls it poorly programmed.

“your plugin broke my website” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 7 recent complaints (1–3★ reviews) · clustered Oct 30, 2026 · complaints from Dec 2021–May 2025, 29% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better URL Shortify

Build difficultyLowSimple WordPress plugin; no payments, regulation, hardware, or network effects; main work is reliable link handling and clean UI.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better URL Shortify

0 buyer threads in the last 30 days name URL Shortify, and 2 more are in the same market.

05Questions about URL Shortify

How much revenue does URL Shortify make?

MRRLens shows no revenue figure for URL Shortify. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in URL Shortify?

Across 7 recent complaints, the most common is bugs/reliability (43%). Plugin broke a user's website; another reviewer calls it poorly programmed.

What are the best URL Shortify alternatives?

The closest alternatives MRRLens found are PrettyLinks, BetterLinks and Lasso Lite. The full list, with why users leave, is on the URL Shortify alternatives page.

How many people use URL Shortify?

URL Shortify lists 10k+ active installs on WordPress.org, rated 4.7 (169).

See the full x-ray of URL Shortify

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.