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WordPress pluginwhat they say

PrettyLinks

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗

★★★★★4.8 (1,322) · 200k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“What surprised us was how much (!new!) tracking functionality is built into what we primarily used as a simple /go/ redirect system.”
#1 complaint · UX · 54% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

PrettyLinks has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $8k–40k a month. Assumptions: active users: 200k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 18 h ago. Listed since 2009.

02Why users leave PrettyLinks

5★94%
4★2%
3★1%
2★0%
1★3%
UX6 reviews · 54%

Users want simple redirects but face intrusive review/promo admin notices, a basic clicks page, unexpected tracking, and no free-version support.

“What surprised us was how much (!new!) tracking functionality is built into what we primarily used as a simple /go/ redirect system.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jul 2019–Oct 2026, 27% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better PrettyLinks

Build difficultyLowSimple WordPress redirect plugin; no payments, regulation, hardware, or network effects; only affiliate-network detection and update reliability need care.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better PrettyLinks

0 buyer threads in the last 30 days name PrettyLinks, and 1 more is in the same market.

05Questions about PrettyLinks

How much revenue does PrettyLinks make?

MRRLens shows no revenue figure for PrettyLinks. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in PrettyLinks?

Across 11 recent complaints, the most common is ux (54%). Users want simple redirects but face intrusive review/promo admin notices, a basic clicks page, unexpected tracking, and no free-version support.

What are the best PrettyLinks alternatives?

The closest alternatives MRRLens found are BetterLinks, URL Shortify and Lasso Lite. The full list, with why users leave, is on the PrettyLinks alternatives page.

How many people use PrettyLinks?

PrettyLinks lists 200k+ active installs on WordPress.org, rated 4.8 (1,322).

See the full x-ray of PrettyLinks

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.