WordPress pluginwhat they sayUpdraftPlus
UpdraftPlus: WP Backup & Migration Plugin
Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
01Revenue
UpdraftPlus has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.
Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $160k–800k a month. Assumptions: active users: 4M; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.
2 daily snapshots · growth 30 d: —
Store data from the WordPress.org listing, refreshed daily. Updated 12 h ago. Listed since 2012.
02Why users leave UpdraftPlus
Reviews cite security incidents, vulnerable module, data corruption, executed UpdraftCentral plugin upload, ignored auto-update settings, and upgrade deregistering 14% of sites.
“UpDraft’s security is nonexistent, not managed, and it just happens if it happens.” source ↗
Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Mar 2024–Oct 2026, 82% in the last 24 months · each review labelled by a model, quotes verbatim
03How to build a better UpdraftPlus
04Who wants a better UpdraftPlus
0 buyer threads in the last 30 days name UpdraftPlus.
05Questions about UpdraftPlus
How much revenue does UpdraftPlus make?
MRRLens shows no revenue figure for UpdraftPlus. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.
What do users complain about most in UpdraftPlus?
Across 11 recent complaints, the most common is bugs/reliability (64%). Reviews cite security incidents, vulnerable module, data corruption, executed UpdraftCentral plugin upload, ignored auto-update settings, and upgrade deregistering 14% of sites.
What are the best UpdraftPlus alternatives?
The closest alternatives MRRLens found are WPvivid, Backuply and Duplicator. The full list, with why users leave, is on the UpdraftPlus alternatives page.
How many people use UpdraftPlus?
UpdraftPlus lists 4M+ active installs on WordPress.org, rated 4.8 (8,702).
Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.