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Duplicator

Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More

The best WordPress backup and migration plugin. Quickly and easily backup ,migrate, copy, move, or clone your site from one location to another.

★★★★★4.9 (4,940) · 1M+ active installs
Free
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“I found that both of the staging websites were missing nearly all of the images from the original websites, and so were useless for testing the migration process.”
#1 complaint · Bugs/Reliability · 36% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Duplicator has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $40k–200k a month. Assumptions: active users: 1M; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 16 h ago. Listed since 2011.

02Why users leave Duplicator

5★95%
4★1%
3★0%
2★0%
1★3%
Bugs/Reliability4 reviews · 36%

Backups and staging clones miss images or fail with token errors; version 5.0 backups take over ten minutes instead of seconds.

“I found that both of the staging websites were missing nearly all of the images from the original websites, and so were useless for testing the migration process.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Dec 2023–Sep 2026, 73% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Duplicator

Build difficultyMediumReliability across WordPress hosts, cloud storage integrations, restore correctness, and privacy of site data.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Duplicator

0 buyer threads in the last 30 days name Duplicator.

05Questions about Duplicator

How much revenue does Duplicator make?

MRRLens shows no revenue figure for Duplicator. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Duplicator?

Across 11 recent complaints, the most common is bugs/reliability (36%). Backups and staging clones miss images or fail with token errors; version 5.0 backups take over ten minutes instead of seconds.

What are the best Duplicator alternatives?

The closest alternatives MRRLens found are WP STAGING, WPvivid and All-in-One WP Migration and Backup. The full list, with why users leave, is on the Duplicator alternatives page.

How many people use Duplicator?

Duplicator lists 1M+ active installs on WordPress.org, rated 4.9 (4,940).

See the full x-ray of Duplicator

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.