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Shopify appwhat they say

Sendlane

Sendlane: Unified Email & SMS

Unite your email, SMS, and reviews under one platform to consolidate your tech stack and drive meaningful customer experiences.

★★★★☆4.1 (14)
$600/moProfessional$1550/moEnterprise$48540/yrEnterprise Plus
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Companion listingNot attributable
Opportunity—
Buyer threads · 30 d0
“App doesn't track metrics correctly.”
#1 complaint · Bugs/Reliability · 2 of 3 complaints read · analysed Oct 29, 2026 · source

01Revenue

Not attributableCompanion listing
Why there is no estimate

A companion to Sendlane's main service; Sendlane earns from that service, not from this listing. Its installs measure the reach of that business, not money this listing earns, so MRRLens shows no range and leaves it out of the opportunity ranking. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 20 h ago. Listed since 2021.

02Why users leave Sendlane

Bugs/Reliability2 reviews · 2 of 3

Metrics tracking is unreliable: beacon fails regularly, reporting dashboard misreports sends, and pixel orders from email referrers don't match dashboard.

“App doesn't track metrics correctly.” source ↗
1 more complaint, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 3 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2024–Nov 2024, 33% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Sendlane

Build difficultyHighEmail/SMS deliverability, carrier and API integrations, privacy/consent compliance, and billing make a credible platform hard.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Sendlane

0 buyer threads in the last 30 days name Sendlane, and 1 more is in the same market.

05Questions about Sendlane

How much revenue does Sendlane make?

MRRLens does not estimate Sendlane's revenue. A companion to Sendlane's main service; Sendlane earns from that service, not from this listing.

What do users complain about most in Sendlane?

Across 3 recent complaints, the most common is bugs/reliability (2 of 3). Metrics tracking is unreliable: beacon fails regularly, reporting dashboard misreports sends, and pixel orders from email referrers don't match dashboard.

What are the best Sendlane alternatives?

The closest alternatives MRRLens found are Mailchimp Email SMS Marketing, Attentive and ONE. The full list, with why users leave, is on the Sendlane alternatives page.

See the full x-ray of Sendlane

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.