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WordPress pluginwhat they say

Popup Builder

Popup Builder – Create highly converting, mobile friendly marketing popups.

Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.

★★★★★4.7 (2,215) · 200k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“When you click on one, nothing happens.”
#1 complaint · Bugs/Reliability · 64% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Popup Builder has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $8k–40k a month. Assumptions: active users: 200k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 19 h ago. Listed since 2015.

02Why users leave Popup Builder

5★91%
4★3%
3★1%
2★1%
1★5%
Bugs/Reliability7 reviews · 64%

Main options fail, page selector spins, licence tab inaccessible, button redirects break; 20 Contact Form 7 popups cause CPU overload and downtime.

“When you click on one, nothing happens.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Oct 2021–Oct 2026, 45% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Popup Builder

Build difficultyLowWordPress plugin; no hardware, regulation, or payments; main work is reliable UI, integrations, and support.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Popup Builder

0 buyer threads in the last 30 days name Popup Builder.

05Questions about Popup Builder

How much revenue does Popup Builder make?

MRRLens shows no revenue figure for Popup Builder. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Popup Builder?

Across 11 recent complaints, the most common is bugs/reliability (64%). Main options fail, page selector spins, licence tab inaccessible, button redirects break; 20 Contact Form 7 popups cause CPU overload and downtime.

What are the best Popup Builder alternatives?

The closest alternatives MRRLens found are Popup Builder & Popup Maker for WordPress, Popup Maker and Brave. The full list, with why users leave, is on the Popup Builder alternatives page.

How many people use Popup Builder?

Popup Builder lists 200k+ active installs on WordPress.org, rated 4.7 (2,215).

See the full x-ray of Popup Builder

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.