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Shopify appwhat they say

Marsello

Marsello: Loyalty, Email, SMS

Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered.

★★★★☆4.2 (162)
$60/moLoyalty Launch$120/moLoyalty Accelerate
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$10k–68k
Opportunity—
Buyer threads · 30 d0
“I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 monthly!”
#1 complaint · Pricing · 70% of complaints read · analysed Oct 29, 2026 · source

01Revenue

$10k–68k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 162
  • entry price: $60
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 9 h ago. Listed since 2017.

02Why users leave Marsello

5★78%
4★6%
3★4%
2★1%
1★11%
Pricing7 reviews · 70%

Price raised to $525/month, per-customer charges, free plan removed, paid SMS credits expiring, and customer data locked behind high fees.

“I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 monthly!” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 10 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Dec 2023–Oct 2026, 40% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Marsello

Build difficultyMediumRequires ecommerce and email/SMS integrations, reliable deliverability, data migration, and responsive support; no major regulation or hardware.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Marsello

0 buyer threads in the last 30 days name Marsello.

05Questions about Marsello

How much revenue does Marsello make?

MRRLens estimates Marsello at $10k–68k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in Marsello?

Across 10 recent complaints, the most common is pricing (70%). Price raised to $525/month, per-customer charges, free plan removed, paid SMS credits expiring, and customer data locked behind high fees.

What are the best Marsello alternatives?

The closest alternatives MRRLens found are Loyalzoo Digital Loyalty, Kangaroo and Yotpo. The full list, with why users leave, is on the Marsello alternatives page.

See the full x-ray of Marsello

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.