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WordPress pluginwhat they say

Kit

Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages

Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …

★★★★★4.8 (90) · 40k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · No price listedNo price in the listing
Opportunity—
Buyer threads · 30 d0
“That being said, I spent about 45 minutes trying to understand why the plugin wasn’t showing the dozens of changes I made on CK’s website.”
#1 complaint · Bugs/Reliability · 1 of 2 complaints read · analysed Oct 29, 2026 · source

01Revenue

No price in the listing

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 22 h ago. Listed since 2015.

02Why users leave Kit

5★92%
4★3%
3★2%
2★1%
1★1%
Bugs/Reliability1 review · 1 of 2

WordPress plugin failed to reflect dozens of changes made on Kit’s website; user spent 45 minutes troubleshooting.

“That being said, I spent about 45 minutes trying to understand why the plugin wasn’t showing the dozens of changes I made on CK’s website.” source ↗

Sample: 2 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jun 2020–Jan 2025, 50% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Kit

Build difficultyHighEmail deliverability, compliance, payments for memberships, third-party integrations, and subscriber data create high barriers.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Kit

0 buyer threads in the last 30 days name Kit, and 1 more is in the same market.

05Questions about Kit

How much revenue does Kit make?

Kit's listing publishes no price and no paid plan, so MRRLens shows no revenue estimate. It may still charge on its own website; a founder can verify the real figure.

What do users complain about most in Kit?

Across 2 recent complaints, the most common is bugs/reliability (1 of 2). WordPress plugin failed to reflect dozens of changes made on Kit’s website; user spent 45 minutes troubleshooting.

What are the best Kit alternatives?

The closest alternatives MRRLens found are MailPoet, FluentCRM and AWeber. The full list, with why users leave, is on the Kit alternatives page.

How many people use Kit?

Kit lists 40k+ active installs on WordPress.org, rated 4.8 (90).

See the full x-ray of Kit

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.