mrrlens
Sign in
WordPress pluginwhat they say

MailPoet

MailPoet – Newsletters, Email Marketing, and Automation

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more

★★★★☆4.4 (1,435) · 500k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · Large vendorNot attributable
Opportunity—
Buyer threads · 30 d0
“MailPoet keeps automatically putting users in the subscribers list with the status “unconfirmed,” even though they never subscribed via a form.”
#1 complaint · Bugs/Reliability · 46% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Not attributableLarge vendor
Why there is no estimate

Made by Automattic, a large company; this listing's revenue cannot be separated from Automattic's. Its installs measure the reach of that business, not money this listing earns, so MRRLens shows no range and leaves it out of the opportunity ranking. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 14 h ago. Listed since 2016.

02Why users leave MailPoet

5★80%
4★5%
3★2%
2★2%
1★10%
Bugs/Reliability5 reviews · 46%

Auto-adds unconfirmed subscribers, spikes CPU, crashes WooCommerce order updates, delays signup emails, suspends sending after fraud checks, and ships buggy updates.

“MailPoet keeps automatically putting users in the subscribers list with the status “unconfirmed,” even though they never subscribed via a form.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jun 2023–Aug 2026, 73% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better MailPoet

Build difficultyHighEmail deliverability, anti-fraud/compliance, WooCommerce/WordPress integrations, and reliable sending infrastructure are hard.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better MailPoet

0 buyer threads in the last 30 days name MailPoet, and 1 more is in the same market.

05Questions about MailPoet

How much revenue does MailPoet make?

MRRLens does not estimate MailPoet's revenue. Made by Automattic, a large company; this listing's revenue cannot be separated from Automattic's.

What do users complain about most in MailPoet?

Across 11 recent complaints, the most common is bugs/reliability (46%). Auto-adds unconfirmed subscribers, spikes CPU, crashes WooCommerce order updates, delays signup emails, suspends sending after fraud checks, and ships buggy updates.

What are the best MailPoet alternatives?

The closest alternatives MRRLens found are Email Subscribers & Newsletters by…, Noptin and Newsletter. The full list, with why users leave, is on the MailPoet alternatives page.

How many people use MailPoet?

MailPoet lists 500k+ active installs on WordPress.org, rated 4.4 (1,435).

See the full x-ray of MailPoet

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.