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Shopify appwhat they say

Zapier

Zapier: Workflow Automation

★★★★☆3.7 (73)
Free$29.99/moProfessional$103.50/moTeam
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Companion listingNot attributable
Opportunity—
Buyer threads · 30 d1
“This app is supposed to connect our reviews to Trust Pilot -BUT what they don't tell you is that you have to PAY Trust Pilot for the Zapier app to send emails.”
#1 complaint · Pricing · 44% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Not attributableCompanion listing
Why there is no estimate

A companion to Zapier's main service; Zapier earns from that service, not from this listing. Its installs measure the reach of that business, not money this listing earns, so MRRLens shows no range and leaves it out of the opportunity ranking. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 1 d ago. Listed since 2012.

02Why users leave Zapier

Pricing4 reviews · 44%

Users report hidden third-party costs, per-task fees, forced yearly billing, and paid-only Shopify connections; they call it expensive and seek alternatives.

“This app is supposed to connect our reviews to Trust Pilot -BUT what they don't tell you is that you have to PAY Trust Pilot for the Zapier app to send emails.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 9 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2016–Oct 2026, 44% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Zapier

Build difficultyHighMany third-party APIs, Shopify/Instagram platform approvals, and Zapier's integration network effects raise build and adoption difficulty.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Zapier

1 buyer thread in the last 30 days names Zapier.

05Questions about Zapier

How much revenue does Zapier make?

MRRLens does not estimate Zapier's revenue. A companion to Zapier's main service; Zapier earns from that service, not from this listing.

What do users complain about most in Zapier?

Across 9 recent complaints, the most common is pricing (44%). Users report hidden third-party costs, per-task fees, forced yearly billing, and paid-only Shopify connections; they call it expensive and seek alternatives.

See the full x-ray of Zapier

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.