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WordPress pluginwhat they say

Variation Swatches for WooCommerce

Turn WooCommerce variation dropdowns into color, image, label and radio button swatches. The original Variation Swatches for WooCommerce.

★★★★☆3.7 (59) · 50k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“Label” type of product variation is broken”
#1 complaint · Bugs/Reliability · 4 of 4 complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Variation Swatches for WooCommerce has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $2k–10k a month. Assumptions: active users: 50k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 23 h ago. Listed since 2017.

02Why users leave Variation Swatches for WooCommerce

5★58%
4★8%
3★3%
2★7%
1★24%
Bugs/Reliability4 reviews · 4 of 4

Swatches do not work at all for the reviewer.

“Label” type of product variation is broken” source ↗

Sample: 4 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jan 2019–Dec 2020, none in the last 24 months — history, not today · each review labelled by a model, quotes verbatim

03How to build a better Variation Swatches for WooCommerce

Build difficultyMediumWooCommerce variation hooks, multisite-safe data persistence, deactivation/re-enable handling, and plugin compatibility.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Variation Swatches for WooCommerce

0 buyer threads in the last 30 days name Variation Swatches for WooCommerce.

05Questions about Variation Swatches for WooCommerce

How much revenue does Variation Swatches for WooCommerce make?

MRRLens shows no revenue figure for Variation Swatches for WooCommerce. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Variation Swatches for WooCommerce?

Across 4 recent complaints, the most common is bugs/reliability (4 of 4). Swatches do not work at all for the reviewer.

What are the best Variation Swatches for WooCommerce alternatives?

The closest alternatives MRRLens found are Variation Swatches for WooCommerce, WPC Variation Swatches for WooCommerce and Smart Variation Swatches for WooCommerce. The full list, with why users leave, is on the Variation Swatches for WooCommerce alternatives page.

How many people use Variation Swatches for WooCommerce?

Variation Swatches for WooCommerce lists 50k+ active installs on WordPress.org, rated 3.7 (59).

See the full x-ray of Variation Swatches for WooCommerce

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.