Shopify appwhat they say

Varia ‑ variants on collection

Let customers see all your product variations on collection pages, color variants, size variants. Assign variants to the collections where they should display.

★★★★☆4.2 (38)

$29.99/moFull Access

Website ↗ Shopify App Store ↗

what mrrlens sees

MRR · Estimated$1k–8k

Opportunity—

Buyer threads · 30 d0

“Good app but very expensive. 4 Stars for the app, 1 star for pricing. It should be at most $9/month.”

#1 complaint · Pricing · 40% of complaints read · analysed Oct 29, 2026 · source

01Revenue

$1k–8k

Estimate · low confidenceFrom the published price; the range spans more than 3×.

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

reviews: 38
entry price: $30
7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 1 d ago. Listed since 2019.

02Why users leave Varia ‑ variants on collection

5★84%

4★3%

3★3%

2★5%

1★5%

Pricing2 reviews · 40%

Reviewers call $30/month too expensive for the app and want pricing near $9/month or less.

“Good app but very expensive. 4 Stars for the app, 1 star for pricing. It should be at most $9/month.” source ↗

2 more complaints, with verbatim quotesIncluded in the day pass and Pro.

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Sample: 5 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Oct 2019–May 2026, 40% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Varia ‑ variants on collection

Build difficultyMediumShopify theme integration and app review; no payments, regulation, or hardware.

Three build ideas that answer these complaintsIncluded in the day pass and Pro.

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04Who wants a better Varia ‑ variants on collection

0 buyer threads in the last 30 days name Varia ‑ variants on collection.

05Questions about Varia ‑ variants on collection

How much revenue does Varia ‑ variants on collection make?

MRRLens estimates Varia ‑ variants on collection at $1k–8k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in Varia ‑ variants on collection?

Across 5 recent complaints, the most common is pricing (40%). Reviewers call $30/month too expensive for the app and want pricing near $9/month or less.

See the full x-ray of Varia ‑ variants on collection

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.