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WordPress pluginwhat they say

User Role Editor

User Role Editor WordPress plugin makes user roles and capabilities changing easy. Edit/add/delete WordPress user roles and capabilities.

★★★★★4.5 (288) · 700k+ active installs
Free
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“But we have wasted so much time and lost orders because of a known bug.”
#1 complaint · Bugs/Reliability · 82% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

User Role Editor has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $28k–140k a month. Assumptions: active users: 700k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 13 h ago. Listed since 2010.

02Why users leave User Role Editor

5★85%
4★3%
3★2%
2★1%
1★8%
Bugs/Reliability9 reviews · 82%

Known bugs: custom-role capabilities not saved, multisite broken, roles randomly assigned, permissions not reverted after deactivation.

“But we have wasted so much time and lost orders because of a known bug.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Oct 2017–Apr 2025, 18% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better User Role Editor

Build difficultyMediumMain factors: WordPress multisite edge cases, destructive permission changes, backup/restore reliability, and support burden.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better User Role Editor

0 buyer threads in the last 30 days name User Role Editor.

05Questions about User Role Editor

How much revenue does User Role Editor make?

MRRLens shows no revenue figure for User Role Editor. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in User Role Editor?

Across 11 recent complaints, the most common is bugs/reliability (82%). Known bugs: custom-role capabilities not saved, multisite broken, roles randomly assigned, permissions not reverted after deactivation.

What are the best User Role Editor alternatives?

The closest alternatives MRRLens found are WPFront User Role Editor, PublishPress Capabilities and User Role by BestWebSoft. The full list, with why users leave, is on the User Role Editor alternatives page.

How many people use User Role Editor?

User Role Editor lists 700k+ active installs on WordPress.org, rated 4.5 (288).

See the full x-ray of User Role Editor

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.