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Shopify appwhat they say

Urgency+

Urgency+ | All‑in‑one FOMO App

Includes 10+ urgency tools/features to help unlock your full sales potential. Setup is quick, easy and fully customizable to suit any store. Save time and money

★★★★☆4.3 (155)
$12.95/moShopify Basic$16.95/moShopify Standard$21.95/moShopify Advance$26.95/moShopify Plus
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$2k–14k
Opportunity—
Buyer threads · 30 d0
“I installed it and nothing worked”
#1 complaint · Bugs/Reliability · 50% of complaints read · analysed Nov 2, 2026 · source

01Revenue

$2k–14k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 155
  • entry price: $13
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 2 d ago. Listed since 2016.

02Why users leave Urgency+

5★83%
4★8%
3★1%
2★1%
1★7%
Bugs/Reliability5 reviews · 50%

App failed after install; popups and countdown timers did not display or stopped; widgets unresponsive; broken on Shopify 2.0/Dawn themes.

“I installed it and nothing worked” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 10 recent complaints (1–3★ reviews) · clustered Nov 2, 2026 · complaints from May 2021–Jan 2026, 30% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Urgency+

Build difficultyMediumShopify app approval and theme compatibility across 2.0/Dawn; reliability and support burden, not regulation or payments.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Urgency+

0 buyer threads in the last 30 days name Urgency+.

05Questions about Urgency+

How much revenue does Urgency+ make?

MRRLens estimates Urgency+ at $2k–14k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in Urgency+?

Across 10 recent complaints, the most common is bugs/reliability (50%). App failed after install; popups and countdown timers did not display or stopped; widgets unresponsive; broken on Shopify 2.0/Dawn themes.

What are the best Urgency+ alternatives?

The closest alternatives MRRLens found are Ultimate Scarcity Pro, ROCKET Sales Pop Up & FOMO and Counters. The full list, with why users leave, is on the Urgency+ alternatives page.

See the full x-ray of Urgency+

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.