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WordPress pluginwhat they say

Redirection

Manage 301 redirects, track 404 errors, and improve your site. No knowledge of Apache or Nginx required.

★★★★☆4.4 (703) · 2M+ active installs
Free
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“Recent update broke all posts permalinks in my website, returning page not found on all posts.”
#1 complaint · Bugs/Reliability · 91% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Redirection has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $80k–400k a month. Assumptions: active users: 2M; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 11 h ago. Listed since 2007.

02Why users leave Redirection

5★79%
4★5%
3★2%
2★3%
1★10%
Bugs/Reliability10 reviews · 91%

Updates break redirects and permalinks, cause redirect loops, 504s, disabled sites, and cached-redirection errors blocking admin.

“Recent update broke all posts permalinks in my website, returning page not found on all posts.” source ↗
1 more complaint, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2019–Aug 2026, 45% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Redirection

Build difficultyMediumWordPress compatibility, permalink/cache edge cases, update reliability, and support burden.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Redirection

0 buyer threads in the last 30 days name Redirection.

05Questions about Redirection

How much revenue does Redirection make?

MRRLens shows no revenue figure for Redirection. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Redirection?

Across 11 recent complaints, the most common is bugs/reliability (91%). Updates break redirects and permalinks, cause redirect loops, 504s, disabled sites, and cached-redirection errors blocking admin.

What are the best Redirection alternatives?

The closest alternatives MRRLens found are SEO Redirection Plugin, 404 to 301 and 301 Redirects. The full list, with why users leave, is on the Redirection alternatives page.

How many people use Redirection?

Redirection lists 2M+ active installs on WordPress.org, rated 4.4 (703).

See the full x-ray of Redirection

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.