Shopify appwhat they sayPencil
Pencil: Custom jewelry apps
Shopify jewelry app with ring builder and custom design app. Thousands of ready-to-sell designs. Used by 100,000+ designers
01Revenue
A month · the formula and every input are below
reviews × installs-per-review × paying share × entry price
- reviews: 3
- entry price: $199
- 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
- 15%–35% of installs on a paid plan
A range from public signals and the listed price, not a claim about the company’s books. Methodology.
Store data from the Shopify App Store listing, refreshed daily. Updated 14 h ago. Listed since 2026.
02Why users leave Pencil
Negative reviews for Pencil have not been read yet. The crawler visits every listing weekly.
03How to build a better Pencil
The blueprint is written from the complaint clusters, so it appears once negative reviews have been read.
04Who wants a better Pencil
0 buyer threads in the last 30 days name Pencil, and 2 more are in the same market.
05Questions about Pencil
How much revenue does Pencil make?
MRRLens estimates Pencil at $627–4k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.
What are the best Pencil alternatives?
The closest alternatives MRRLens found are Bespo Product Personalizer and WOW Product Options. The full list, with why users leave, is on the Pencil alternatives page.
Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.