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WordPress pluginwhat they say

Password Protected

Password Protected – Protect Your Site Content With a Password

Protect your WordPress site, pages, posts, WooCommerce products, and categories with single or multiple passwords.

★★★★☆4.4 (142) · 300k+ active installs
Free
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“Unfortunately it seems that you need the Pro version to do that, or to do anything else useful, like password protect categories.”
#1 complaint · Pricing · 54% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Password Protected has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $12k–60k a month. Assumptions: active users: 300k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 15 h ago. Listed since 2012.

02Why users leave Password Protected

5★78%
4★6%
3★4%
2★4%
1★8%
Pricing6 reviews · 54%

Free version protects whole site only; page/category protection and exclusions need Pro, while feature list implies they are free.

“Unfortunately it seems that you need the Pro version to do that, or to do anything else useful, like password protect categories.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 11 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Sep 2018–May 2026, 55% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Password Protected

Build difficultyMediumMainly WordPress, WooCommerce, Elementor and contact-form compatibility; no regulation, payments, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Password Protected

0 buyer threads in the last 30 days name Password Protected.

05Questions about Password Protected

How much revenue does Password Protected make?

MRRLens shows no revenue figure for Password Protected. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Password Protected?

Across 11 recent complaints, the most common is pricing (54%). Free version protects whole site only; page/category protection and exclusions need Pro, while feature list implies they are free.

What are the best Password Protected alternatives?

The closest alternatives MRRLens found are PPWP, Passster and ContentProtector. The full list, with why users leave, is on the Password Protected alternatives page.

How many people use Password Protected?

Password Protected lists 300k+ active installs on WordPress.org, rated 4.4 (142).

See the full x-ray of Password Protected

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.