mrrlens
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Shopify appwhat they say

MSL

MSL: Store Locators

Build a professional store locator page with the Multi Store Locator app and help customers find your nearest retail stores with Google Maps

★★★★★4.5 (33)
$4.99/moAdvance Plan
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$173–1k
Opportunity—
Buyer threads · 30 d0
“If there are 100+ store locations and the user wants to filter or select a store using KM or pincode, it’s not possible because it always shows a “No data found” error.”
#1 complaint · Bugs/Reliability · 2 of 4 complaints read · analysed Oct 29, 2026 · source

01Revenue

$173–1k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 33
  • entry price: $5
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 1 d ago. Listed since 2021.

02Why users leave MSL

Bugs/Reliability2 reviews · 2 of 4

KM-radius and pincode filtering fail with 100+ stores, always returning “No data found” instead of matching nearby locations.

“If there are 100+ store locations and the user wants to filter or select a store using KM or pincode, it’s not possible because it always shows a “No data found” error.” source ↗
1 more complaint, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 4 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2023–Oct 2025, 25% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better MSL

Build difficultyMediumGoogle Maps/geocoding integration, Shopify app approval, and reliable KM/pincode filtering at 100+ locations.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better MSL

0 buyer threads in the last 30 days name MSL.

05Questions about MSL

How much revenue does MSL make?

MRRLens estimates MSL at $173–1k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in MSL?

Across 4 recent complaints, the most common is bugs/reliability (2 of 4). KM-radius and pincode filtering fail with 100+ stores, always returning “No data found” instead of matching nearby locations.

What are the best MSL alternatives?

The closest alternative MRRLens found is Simple Map. Why users leave is on the MSL alternatives page.

See the full x-ray of MSL

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.