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WordPress pluginwhat they say

Hotjar

The fast & visual way to understand your users.

★★★☆☆2.9 (18) · 60k+ active installs
Free
WordPress.org ↗
what mrrlens sees
MRR · Companion listingNot attributable
Opportunity—
Buyer threads · 30 d0
“The tracking script was in my website yet the HotJar control panel claimed over and over that it wasn’t when I tried to verify the installation.”
#1 complaint · Bugs/Reliability · 100% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Not attributableCompanion listing
Why there is no estimate

A companion to Hotjar's main service; Hotjar earns from that service, not from this listing. Its installs measure the reach of that business, not money this listing earns, so MRRLens shows no range and leaves it out of the opportunity ranking. Methodology.

3 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 2 h ago. Listed since 2019.

02Why users leave Hotjar

5★39%
4★11%
3★0%
2★6%
1★44%
Bugs/Reliability6 reviews · 100%

Script present on site, but Hotjar panel repeatedly fails installation verification across four browsers and claims ad blocker interference.

“The tracking script was in my website yet the HotJar control panel claimed over and over that it wasn’t when I tried to verify the installation.” source ↗

Sample: 6 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from May 2021–Jun 2024, none in the last 24 months — history, not today · each review labelled by a model, quotes verbatim

03How to build a better Hotjar

Build difficultyLowSnippet detection across browsers, CMS/plugin compatibility, and clear install diagnostics; no payments, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Hotjar

0 buyer threads in the last 30 days name Hotjar.

05Questions about Hotjar

How much revenue does Hotjar make?

MRRLens does not estimate Hotjar's revenue. A companion to Hotjar's main service; Hotjar earns from that service, not from this listing.

What do users complain about most in Hotjar?

Across 6 recent complaints, the most common is bugs/reliability (100%). Script present on site, but Hotjar panel repeatedly fails installation verification across four browsers and claims ad blocker interference.

How many people use Hotjar?

Hotjar lists 60k+ active installs on WordPress.org, rated 2.9 (18).

See the full x-ray of Hotjar

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.