mrrlens
Sign in
Shopify appwhat they say

Happy Birthday Marketing

★★★★★4.5 (28)
Free$9.95/moUnlimited
what mrrlens sees
MRR · Estimated$293–2k
Opportunity—
Buyer threads · 30 d0
“Unfortunately, however, I have to uninstall it after setting it up because it’s missing one crucial and essential configuration option: how many days before the birthday to send the email with the promo code.”
#1 complaint · Missing Feature · 2 of 2 complaints read · analysed Oct 29, 2026 · source

01Revenue

$293–2k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 28
  • entry price: $10
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 15 h ago. Listed since 2022.

02Why users leave Happy Birthday Marketing

Missing Feature2 reviews · 2 of 2

Reviewers uninstall because the app lacks a setting for how many days before a birthday to send the promo-code email.

“Unfortunately, however, I have to uninstall it after setting it up because it’s missing one crucial and essential configuration option: how many days before the birthday to send the email with the promo code.” source ↗

Sample: 2 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2024–Apr 2026, 50% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Happy Birthday Marketing

Build difficultyLowSimple scheduling plus email API integration; no payments, regulation, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Happy Birthday Marketing

0 buyer threads in the last 30 days name Happy Birthday Marketing.

05Questions about Happy Birthday Marketing

How much revenue does Happy Birthday Marketing make?

MRRLens estimates Happy Birthday Marketing at $293–2k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in Happy Birthday Marketing?

Across 2 recent complaints, the most common is missing feature (2 of 2). Reviewers uninstall because the app lacks a setting for how many days before a birthday to send the promo-code email.

See the full x-ray of Happy Birthday Marketing

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.