mrrlens
Sign in
Shopify appwhat they say

EZ Product options & variants

Customize product and create unlimited product options with text fields, swatches & conditional logic. Easy setup, no coding needed.

★★★★☆4.1 (21)
$9.95/moPaid Plan$14.95/moPro Plan
Shopify App Store ↗
what mrrlens sees
MRR · Estimated$219–1k
Opportunity—
Buyer threads · 30 d0
“APP didnt work right and now wont issue a refund.”
#1 complaint · Pricing · 29% of complaints read · analysed Oct 29, 2026 · source

01Revenue

$219–1k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 21
  • entry price: $10
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 14 h ago. Listed since 2020.

02Why users leave EZ Product options & variants

Pricing2 reviews · 29%

Users report app malfunctioned, refund refused, trial limits unclear, and charges after uninstall with no reply.

“APP didnt work right and now wont issue a refund.” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 7 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Feb 2021–Apr 2026, 29% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better EZ Product options & variants

Build difficultyMediumShopify platform approval, checkout price accuracy, variant/inventory integration, and refund/support operations.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better EZ Product options & variants

0 buyer threads in the last 30 days name EZ Product options & variants.

05Questions about EZ Product options & variants

How much revenue does EZ Product options & variants make?

MRRLens estimates EZ Product options & variants at $219–1k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in EZ Product options & variants?

Across 7 recent complaints, the most common is pricing (29%). Users report app malfunctioned, refund refused, trial limits unclear, and charges after uninstall with no reply.

What are the best EZ Product options & variants alternatives?

The closest alternatives MRRLens found are MPO ‑ Multiple Product Options, Eazy Product Options & Variant and PX Variants & Product Options. The full list, with why users leave, is on the EZ Product options & variants alternatives page.

See the full x-ray of EZ Product options & variants

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.