mrrlens
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Shopify appwhat they say

EM Form Builder

Form Builder Shopify app to create any type of custom forms, questionnaire forms, return forms, wholesale forms, multistep forms, and much more.

★★★★★4.7 (36)
Free$9/moBasic$19/moPro Plan$29/moPremium
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$340–2k
Opportunity—
Buyer threads · 30 d0
“The free version lets you create a form, but does not allow you to see the results when the form is completed.”
#1 complaint · Pricing · 1 of 3 complaints read · analysed Oct 31, 2026 · source

01Revenue

$340–2k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 36
  • entry price: $9
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 21 h ago. Listed since 2017.

02Why users leave EM Form Builder

5★86%
4★6%
3★3%
2★3%
1★3%
Pricing1 review · 1 of 3

Free plan creates forms but hides completed results; users must upgrade, making the free tier useless.

“The free version lets you create a form, but does not allow you to see the results when the form is completed.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
Unlock

Sample: 3 recent complaints (1–3★ reviews) · clustered Oct 31, 2026 · complaints from Jun 2018–Oct 2024, none in the last 24 months — history, not today · each review labelled by a model, quotes verbatim

03How to build a better EM Form Builder

Build difficultyMediumShopify app approval and API integration; form data storage; no regulation, payments, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better EM Form Builder

0 buyer threads in the last 30 days name EM Form Builder, and 3 more are in the same market.

05Questions about EM Form Builder

How much revenue does EM Form Builder make?

MRRLens estimates EM Form Builder at $340–2k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in EM Form Builder?

Across 3 recent complaints, the most common is pricing (1 of 3). Free plan creates forms but hides completed results; users must upgrade, making the free tier useless.

What are the best EM Form Builder alternatives?

The closest alternatives MRRLens found are Pify AI Contact Form Builder, K: Contact Form Builder and Elfsight Contact Form Builder. The full list, with why users leave, is on the EM Form Builder alternatives page.

See the full x-ray of EM Form Builder

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.