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Shopify appwhat they say

Easy Tag ‑ GTM & Data Layer

★★★★☆3.7 (75)
$99/moStarter
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$8k–52k
Opportunity—
Buyer threads · 30 d0
“You had clearly stated that the cost was a one-off payment of $350. Now it’s $99 a month!?!?!”
#1 complaint · Pricing · 50% of complaints read · analysed Oct 29, 2026 · source

01Revenue

$8k–52k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 75
  • entry price: $99
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 17 h ago. Listed since 2020.

02Why users leave Easy Tag ‑ GTM & Data Layer

Pricing4 reviews · 50%

Buyers paid one-time lifetime fees of $149–$350, then faced a $99/month subscription; they call the change misleading and feel scammed.

“You had clearly stated that the cost was a one-off payment of $350. Now it’s $99 a month!?!?!” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 8 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jun 2022–Sep 2026, 63% in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Easy Tag ‑ GTM & Data Layer

Build difficultyMediumRequires Shopify app approval and reliable Google Tag Manager/Tag Assistant integrations; support expectations add operational burden.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better Easy Tag ‑ GTM & Data Layer

0 buyer threads in the last 30 days name Easy Tag ‑ GTM & Data Layer.

05Questions about Easy Tag ‑ GTM & Data Layer

How much revenue does Easy Tag ‑ GTM & Data Layer make?

MRRLens estimates Easy Tag ‑ GTM & Data Layer at $8k–52k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in Easy Tag ‑ GTM & Data Layer?

Across 8 recent complaints, the most common is pricing (50%). Buyers paid one-time lifetime fees of $149–$350, then faced a $99/month subscription; they call the change misleading and feel scammed.

What are the best Easy Tag ‑ GTM & Data Layer alternatives?

The closest alternative MRRLens found is GTManager. Why users leave is on the Easy Tag ‑ GTM & Data Layer alternatives page.

See the full x-ray of Easy Tag ‑ GTM & Data Layer

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.