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WordPress pluginwhat they say

Custom Permalinks

A powerful WordPress plugin for full URL control. Set custom permalinks, auto-redirects, and use dynamic tags for ideal site structure and SEO.

★★★★☆4.1 (116) · 100k+ active installs
Free
Website ↗ WordPress.org ↗
what mrrlens sees
MRR · No price listedNo price in the listing
Opportunity—
Buyer threads · 30 d0
“Changed the slug but the page turned unavailable Did not work…”
#1 complaint · Bugs/Reliability · 43% of complaints read · analysed Oct 29, 2026 · source

01Revenue

No price in the listing

3 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 2 h ago. Listed since 2008.

02Why users leave Custom Permalinks

5★69%
4★9%
3★3%
2★2%
1★18%
Bugs/Reliability3 reviews · 43%

Changing slugs made pages unavailable; redirect issues occurred; plugin could not be removed after deletion attempts.

“Changed the slug but the page turned unavailable Did not work…” source ↗
3 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 7 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Jun 2016–Jun 2026, 29% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better Custom Permalinks

Build difficultyLowWordPress plugin APIs and redirect handling only; no payments, regulation, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Custom Permalinks

0 buyer threads in the last 30 days name Custom Permalinks.

05Questions about Custom Permalinks

How much revenue does Custom Permalinks make?

Custom Permalinks's listing publishes no price and no paid plan, so MRRLens shows no revenue estimate. It may still charge on its own website; a founder can verify the real figure.

What do users complain about most in Custom Permalinks?

Across 7 recent complaints, the most common is bugs/reliability (43%). Changing slugs made pages unavailable; redirect issues occurred; plugin could not be removed after deletion attempts.

What are the best Custom Permalinks alternatives?

The closest alternatives MRRLens found are Permalink Manager Lite, No Category Base and Remove Category URL. The full list, with why users leave, is on the Custom Permalinks alternatives page.

How many people use Custom Permalinks?

Custom Permalinks lists 100k+ active installs on WordPress.org, rated 4.1 (116).

See the full x-ray of Custom Permalinks

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.