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WordPress pluginwhat they say

Branda

Branda – White Label & Branding, Free Login Page Customizer

White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to rebrand WordPress with Branda.

★★★★★4.5 (30) · 20k+ active installs
Free
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“you’re insane if you think people should signup to update a free plugin in the repository.”
#1 complaint · Pricing · 2 of 2 complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Branda has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $800–4k a month. Assumptions: active users: 20k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 19 h ago. Listed since 2020.

02Why users leave Branda

5★83%
4★3%
3★3%
2★3%
1★7%
Pricing2 reviews · 2 of 2

Reviewer says Branda requires signup to update free plugin, calls it greed after prior paid membership.

“you’re insane if you think people should signup to update a free plugin in the repository.” source ↗

Sample: 2 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Mar 2023–Mar 2023, none in the last 24 months — history, not today · each review labelled by a model, quotes verbatim

03How to build a better Branda

Build difficultyLowSimple WordPress plugin; no payments, regulation, hardware, or network effects; repository approval is main hurdle.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Branda

0 buyer threads in the last 30 days name Branda, and 1 more is in the same market.

05Questions about Branda

How much revenue does Branda make?

MRRLens shows no revenue figure for Branda. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Branda?

Across 2 recent complaints, the most common is pricing (2 of 2). Reviewer says Branda requires signup to update free plugin, calls it greed after prior paid membership.

What are the best Branda alternatives?

The closest alternatives MRRLens found are White Label, Adminify and White Label CMS. The full list, with why users leave, is on the Branda alternatives page.

How many people use Branda?

Branda lists 20k+ active installs on WordPress.org, rated 4.5 (30).

See the full x-ray of Branda

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.