WordPress pluginwhat they say

Advanced Custom Fields

Advanced Custom Fields: Extended

All-in-one enhancement suite that improves WordPress & Advanced Custom Fields.

★★★★★4.8 (132) · 100k+ active installs

Free

Website ↗ WordPress.org ↗

what mrrlens sees

MRR · Freemium · upsell unknownPrice not published

Opportunity—

Buyer threads · 30 d0

“This plugin is free UNLESS you have the PRO version!”

#1 complaint · Pricing · 33% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown

Revenue unknownA paid tier exists, but no price is published.

Why there is no estimate

Advanced Custom Fields has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $4k–20k a month. Assumptions: active users: 100k; 0.5%–2.5% of active users pay; no public price: assumed $8.00/month, typical for this marketplace. Methodology.

2 daily snapshots · growth 30 d: —

Store data from the WordPress.org listing, refreshed daily. Updated 23 h ago. Listed since 2019.

02Why users leave Advanced Custom Fields

5★94%

4★2%

3★1%

2★0%

1★4%

Pricing2 reviews · 33%

Free version advertised but requires Pro for useful features; reviewers call it misleading and a waste of time.

“This plugin is free UNLESS you have the PRO version!” source ↗

2 more complaints, with verbatim quotesIncluded in the day pass and Pro.

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Sample: 6 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Sep 2020–Sep 2022, none in the last 24 months — history, not today · each review labelled by a model, quotes verbatim

03How to build a better Advanced Custom Fields

Build difficultyMediumDepends on ACF compatibility, WordPress plugin approval, and broad-site reliability testing; no payments or regulation.

Three build ideas that answer these complaintsIncluded in the day pass and Pro.

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04Who wants a better Advanced Custom Fields

0 buyer threads in the last 30 days name Advanced Custom Fields.

05Questions about Advanced Custom Fields

How much revenue does Advanced Custom Fields make?

MRRLens shows no revenue figure for Advanced Custom Fields. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Advanced Custom Fields?

Across 6 recent complaints, the most common is pricing (33%). Free version advertised but requires Pro for useful features; reviewers call it misleading and a waste of time.

How many people use Advanced Custom Fields?

Advanced Custom Fields lists 100k+ active installs on WordPress.org, rated 4.8 (132).

See the full x-ray of Advanced Custom Fields

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.