mrrlens
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Shopify appwhat they say

ADU

ADU: Automatic Discounts

Simplify Shopify store promotions and discounts. Manage tiered discounts, free gifts, BOGO & member discounts with only one app: Automatic Discounts & Gifts.

★★★★☆4.3 (193)
$9.99/moBasic Essentials$19.99/moStartup$49.99/moBUSINESS
Website ↗ Shopify App Store ↗
what mrrlens sees
MRR · Estimated$2k–13k
Opportunity—
Buyer threads · 30 d0
“Got help from their support to setup a few things, but it started to charges us 2.9% sales from 1 whole market, without any features activated from their side.”
#1 complaint · Pricing · 40% of complaints read · analysed Nov 1, 2026 · source

01Revenue

$2k–13k

A month · the formula and every input are below

How this range is computed

reviews × installs-per-review × paying share × entry price

  • reviews: 193
  • entry price: $10
  • 7–20 active installs per published review (measured: median 12 on the 20 most-installed apps)
  • 15%–35% of installs on a paid plan

A range from public signals and the listed price, not a claim about the company’s books. Methodology.

Store data from the Shopify App Store listing, refreshed daily. Updated 1 d ago. Listed since 2016.

02Why users leave ADU

5★73%
4★11%
3★3%
2★3%
1★10%
Pricing4 reviews · 40%

Merchants report 2.9% commission on all sales in a market, including orders using promo codes or features they did not activate.

“Got help from their support to setup a few things, but it started to charges us 2.9% sales from 1 whole market, without any features activated from their side.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 10 recent complaints (1–3★ reviews) · clustered Nov 1, 2026 · complaints from Jan 2022–Jul 2026, 10% in the last 24 months — mostly history · each review labelled by a model, quotes verbatim

03How to build a better ADU

Build difficultyMediumShopify app review and discount/cart API integration; no payments, regulation, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
Unlock

04Who wants a better ADU

0 buyer threads in the last 30 days name ADU.

05Questions about ADU

How much revenue does ADU make?

MRRLens estimates ADU at $2k–13k a month (low confidence). The range comes from public signals (reviews × installs-per-review × paying share × entry price), not from the company's books; the formula and its inputs are shown on this page.

What do users complain about most in ADU?

Across 10 recent complaints, the most common is pricing (40%). Merchants report 2.9% commission on all sales in a market, including orders using promo codes or features they did not activate.

What are the best ADU alternatives?

The closest alternatives MRRLens found are Discounts, BOGO & Gifts ‑ AIOD, Discount Ninja Promo Engine and USO. The full list, with why users leave, is on the ADU alternatives page.

See the full x-ray of ADU

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.