mrrlens
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Chrome extensionwhat they say

Adblock Plus

Adblock Plus - free ad blocker

Remove ads on YouTube and everywhere else you browse.

★★★★☆3.9 (188k) · 40M+ users
Free
Website ↗ Chrome Web Store ↗
what mrrlens sees
MRR · Freemium · upsell unknownPrice not published
Opportunity—
Buyer threads · 30 d0
“I used to LOVE and used it a LOT this but now with the constant popups it is almost as bad as the ads it is blocking.”
#1 complaint · UX · 60% of complaints read · analysed Oct 29, 2026 · source

01Revenue

Price not publishedFreemium · upsell unknown
Why there is no estimate

Adblock Plus has a paid tier, but the listing publishes no price. Without one, any revenue figure would rest on a guessed price, so MRRLens shows none and leaves revenue out of its opportunity score.

Exploratory math, not an estimate: if it charged a typical price for its marketplace, active users × paid conversion × monthly price would give $1.0M–5.0M a month. Assumptions: active users: 40M; 0.5%–2.5% of active users pay; no public price: assumed $5.00/month, typical for this marketplace. Methodology.

Store data from the Chrome Web Store listing, refreshed daily. Updated 13 h ago.

02Why users leave Adblock Plus

UX3 reviews · 60%

Constant popups make the blocker feel as intrusive as the ads it is meant to remove.

“I used to LOVE and used it a LOT this but now with the constant popups it is almost as bad as the ads it is blocking.” source ↗
2 more complaints, with verbatim quotesIncluded in the day pass and Pro.
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Sample: 5 recent complaints (1–3★ reviews) · clustered Oct 29, 2026 · complaints from Oct 2026–Oct 2026, almost all in the last 24 months · each review labelled by a model, quotes verbatim

03How to build a better Adblock Plus

Build difficultyMediumBrowser-extension platform rules and continuous filter maintenance; no payments, regulation, hardware, or network effects.
Three build ideas that answer these complaintsIncluded in the day pass and Pro.
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04Who wants a better Adblock Plus

0 buyer threads in the last 30 days name Adblock Plus, and 2 more are in the same market.

05Questions about Adblock Plus

How much revenue does Adblock Plus make?

MRRLens shows no revenue figure for Adblock Plus. It sells a paid tier but does not publish the price, and an estimate built on an assumed price would be a guess. The exploratory math is on the page, labelled as such.

What do users complain about most in Adblock Plus?

Across 5 recent complaints, the most common is ux (60%). Constant popups make the blocker feel as intrusive as the ads it is meant to remove.

How many people use Adblock Plus?

Adblock Plus lists 40M+ users on the Chrome Web Store, rated 3.9 (188k).

See the full x-ray of Adblock Plus

Full 1-star breakdown with verbatim quotes, the build blueprint and every live thread — on every product.